Influencer agreement template

Brand deals go wrong over three things: exactly what is being posted, how long the brand may keep using it, and who the creator can't work with afterwards. All three are cheap to agree upfront and expensive to argue about later.

Describe the campaign and Adehun will draft terms that work for both the brand and the creator.

Free to start · No card required · The other party doesn't need an account

What this agreement covers

Deliverables
Number and format of posts, the platforms, and the posting schedule.
Approval
Whether the brand reviews content before it goes live, and how long they have to respond.
Usage rights
Whether the brand may reuse the content in paid media, on which channels, and for how long. Organic reposting and paid amplification are very different asks.
Exclusivity
Which competing brands the creator must avoid, and for how long after the campaign.
Disclosure
The obligation to label the content as an ad or paid partnership, which protects both parties.
Payment
Fee, timing, and whether anything is contingent on performance.

When you need one

From description to signed, in one sitting

  1. 1

    Describe it

    Tell Adehun what you're agreeing to, in plain language.

  2. 2

    Refine it

    Edit any clause, or ask the AI to redraft just that one.

  3. 3

    Sign and send

    Sign it yourself, then email the other party a private link.

  4. 4

    They sign

    Or they propose changes. Both signatures done, everyone gets the PDF.

Influencer agreement questions

Match the term to the campaign. Thirty to ninety days covers most launches. Anything longer — or perpetual rights — is a materially bigger ask and should be priced as one, because it removes the creator's ability to resell that content later.

Yes, but it should be narrow. Naming a specific competitor set for a defined window is reasonable. A blanket ban on an entire category for a year is a significant restriction on the creator's income and should be paid for accordingly.

The creator makes the disclosure, but both sides carry reputational and regulatory risk if it's missing. Put the obligation in the contract so it is never treated as optional.

Related agreements

Draft your influencer agreement now

Describe it in a sentence or two. You'll have a full draft in about a minute, and you can change every word of it.

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