Influencer agreement template
Brand deals go wrong over three things: exactly what is being posted, how long the brand may keep using it, and who the creator can't work with afterwards. All three are cheap to agree upfront and expensive to argue about later.
Describe the campaign and Adehun will draft terms that work for both the brand and the creator.
Free to start · No card required · The other party doesn't need an account
What this agreement covers
- Deliverables
- Number and format of posts, the platforms, and the posting schedule.
- Approval
- Whether the brand reviews content before it goes live, and how long they have to respond.
- Usage rights
- Whether the brand may reuse the content in paid media, on which channels, and for how long. Organic reposting and paid amplification are very different asks.
- Exclusivity
- Which competing brands the creator must avoid, and for how long after the campaign.
- Disclosure
- The obligation to label the content as an ad or paid partnership, which protects both parties.
- Payment
- Fee, timing, and whether anything is contingent on performance.
When you need one
- One-off sponsored posts or reels
- Multi-month ambassador arrangements
- Gifted product collaborations with posting expectations
- Campaigns where the brand wants to run the content as an ad
From description to signed, in one sitting
- 1
Describe it
Tell Adehun what you're agreeing to, in plain language.
- 2
Refine it
Edit any clause, or ask the AI to redraft just that one.
- 3
Sign and send
Sign it yourself, then email the other party a private link.
- 4
They sign
Or they propose changes. Both signatures done, everyone gets the PDF.
Influencer agreement questions
Match the term to the campaign. Thirty to ninety days covers most launches. Anything longer — or perpetual rights — is a materially bigger ask and should be priced as one, because it removes the creator's ability to resell that content later.
Yes, but it should be narrow. Naming a specific competitor set for a defined window is reasonable. A blanket ban on an entire category for a year is a significant restriction on the creator's income and should be paid for accordingly.
The creator makes the disclosure, but both sides carry reputational and regulatory risk if it's missing. Put the obligation in the contract so it is never treated as optional.
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Draft your influencer agreement now
Describe it in a sentence or two. You'll have a full draft in about a minute, and you can change every word of it.
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